Chiayu Chang

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	<title>Chiayu Chang</title>
	<link>https://chiayuc.com</link>
	<description>Chiayu Chang</description>
	<pubDate>Wed, 28 Jan 2026 16:31:53 +0000</pubDate>
	<generator>https://chiayuc.com</generator>
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	<item>
		<title>Landing Intro</title>
				
		<link>https://chiayuc.com/Landing-Intro</link>

		<pubDate>Mon, 11 Mar 2019 22:55:15 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

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		<description>
	
   
&#38;nbsp; 

Multidisciplinary creative director and designer in New York City with over 15 years of experience specializing in brand identity systems, creative direction, digital, and experience design. Most recently at Nike, Brand Experience.

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		<title>work</title>
				
		<link>https://chiayuc.com/work</link>

		<pubDate>Sun, 24 Jan 2021 19:58:35 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

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		<description>


      &#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2065643c9c8d76ab83a3fe6d4e03f0bf6a729568f624d130e2ade9aa8a409ede/Thumbnail.gif" data-mid="243941963" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/2065643c9c8d76ab83a3fe6d4e03f0bf6a729568f624d130e2ade9aa8a409ede/Thumbnail.gif" /&#62;
    
    
      SNKRS Brand Evolution
    
    
 Evolve SNKRS brand identity as a home for sneaker cultureSee Project︎︎︎
    
    
      2024 - 2025
    
  
    &#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4c24e92ec27bc90e66429fa178ad0e3d50c3837a2007bc0a8c0278a73e3dcbf4/SS_00.png" data-mid="243942072" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/4c24e92ec27bc90e66429fa178ad0e3d50c3837a2007bc0a8c0278a73e3dcbf4/SS_00.png" /&#62;
    
      SNKRS Showcase
    
    
      Establish SNKRS brand as a Nike official source of streetwear newsSee Project︎︎︎
    
    
      2023 - 2024
    
  
    &#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/212c4b0781fea1ed04f7c1fc02c32b59c3ea5b2c46284289f4704554ddba1227/Nike-Journal.jpg" data-mid="118035816" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/212c4b0781fea1ed04f7c1fc02c32b59c3ea5b2c46284289f4704554ddba1227/Nike-Journal.jpg" /&#62;
    
      Nike Journal
    
    
      Interactive storytelling and editorial experience for Nike JournalSee Project︎︎︎
    
    
      2019 - 2021
    
  
    &#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4cbc052b0864b30e149e18b5de23dc5a11e4bb851d9ad941752e2aa99666a087/NBY_01.jpg" data-mid="113697094" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/4cbc052b0864b30e149e18b5de23dc5a11e4bb851d9ad941752e2aa99666a087/NBY_01.jpg" /&#62;
    
      Nike By You
    
    
      Art direction and experience redesign for Nike’s sneakers customization platformSee Project︎︎︎
    
    
      2020
    
  
    &#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bacdf68799f6dc03631d82554bba7a2eff6a5f42e12f607b956165d8bf974f94/DNA_00.png" data-mid="238862084" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/bacdf68799f6dc03631d82554bba7a2eff6a5f42e12f607b956165d8bf974f94/DNA_00.png" /&#62;
    
      Department of Nike ArchivesCONFIDENTIAL
    
    
      A dynamic new brand identity, rooted in Nike’s legacy and built for the next 50 years 
    
    
      2022
    
  
    &#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a8aba3332ebecdae9ad82a6bafb1affc15f23a3a20245dd74bec0f58c6160362/NS_00.png" data-mid="238858574" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/a8aba3332ebecdae9ad82a6bafb1affc15f23a3a20245dd74bec0f58c6160362/NS_00.png" /&#62;
    
      NikeSKIMS CONFIDENTIAL
    
    
      Define the branding and experience of a new partnership and product launch
    
    
      2025
    
  
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	<item>
		<title>SNKRS Brand Evolution</title>
				
		<link>https://chiayuc.com/SNKRS-Brand-Evolution</link>

		<pubDate>Mon, 19 Jan 2026 16:40:21 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

		<guid isPermaLink="true">https://chiayuc.com/SNKRS-Brand-Evolution</guid>

		<description>&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/0aeed421ea7b57b2436ac65def53ac43715dcd25522638ac14bcd6ef58418340/SNKRS_Header.png" data-mid="243570353" border="0"  src="https://freight.cargo.site/w/1000/i/0aeed421ea7b57b2436ac65def53ac43715dcd25522638ac14bcd6ef58418340/SNKRS_Header.png" /&#62;


	SNKRS Brand Evolution 
	

2024 - 2025


SNKRS launched in 2015 as an invite-only app paired with a bold, physical activation, marking a new chapter in Nike’s digital innovation. It helped unite a passionate community and pushed sneaker culture into new and unexpected spaces. Since then, sneaker culture has evolved and the landscape has become more crowded and transactional, placing SNKRS at an inflection point. This moment presented an opportunity for SNKRS to move beyond launches and shift the conversation around what sneaker culture can be.

Through a new brand positioning, visual refresh, and flexible design system, we established the next chapter of SNKRS to drive cultural relevance authentically through sport, youth, and subculture. SNKRS becomes a home for sneaker culture, offering thoughtful curation, deeper community connection, and experiences that expand and connect digital and physical worlds.
&#38;nbsp;Role: Brand Strategy, Design &#38;amp; Creative Direction, Design System, Digital Design


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&#60;img width="2880" height="1904" width_o="2880" height_o="1904" data-src="https://freight.cargo.site/t/original/i/46fc308c279ce44dca43f5943b5d2a49f9823b58b5ad3f9c25f706e72b5510bc/SNKRS_AM95_05.jpg" data-mid="244044086" border="0"  src="https://freight.cargo.site/w/1000/i/46fc308c279ce44dca43f5943b5d2a49f9823b58b5ad3f9c25f706e72b5510bc/SNKRS_AM95_05.jpg" /&#62;
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/01d2a21718dfc35e130086c6052fab5c88d33f70006fc2a146ae9bb002176f52/SNKRS_AM95.gif" data-mid="243570779" border="0"  src="https://freight.cargo.site/w/1000/i/01d2a21718dfc35e130086c6052fab5c88d33f70006fc2a146ae9bb002176f52/SNKRS_AM95.gif" /&#62;Collaborators: Nike Global Brand Management, Nike Global &#38;amp; Geos SNKRS Brand Marketing, Nike Global Digital Design


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	<item>
		<title>SNKRS Showcase</title>
				
		<link>https://chiayuc.com/SNKRS-Showcase</link>

		<pubDate>Tue, 30 Sep 2025 03:25:33 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

		<guid isPermaLink="true">https://chiayuc.com/SNKRS-Showcase</guid>

		<description>&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3be9252fbade49cabdfd0579b762068e43eca298b3e97e29d6e01b782b39da5e/SS_01.png" data-mid="244043850" border="0"  src="https://freight.cargo.site/w/1000/i/3be9252fbade49cabdfd0579b762068e43eca298b3e97e29d6e01b782b39da5e/SS_01.png" /&#62;


	SNKRS Showcase 
	

2023 - 2024


SNKRS Showcase is an official Nike visual press release hosted on SNKRS app that provides an exclusive look at upcoming releases. In the post-hype sneaker culture, consumers are losing interest in our products, and launch leaks occur frequently. This becomes an opportunity for SNKRS to re-establish the brand as a Nike office source of streetwear news to reconnect with our consumers, drive more engagement, and build cultural relevance. 

From strategy to execution, we developed a dynamic identity system and consistent elevated product art direction that serve all the touch points including digital channels, live-show production and Nike Newsroom season after season.&#38;nbsp;


Role: Brand Strategy, Identity &#38;amp; System, Art Direction, Design, Digital


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&#60;img width="1928" height="2348" width_o="1928" height_o="2348" data-src="https://freight.cargo.site/t/original/i/0b591aa55b4d6baeb92f3418929d1c9b1769b16849eef3b4c5d44768e9350cd1/image-104.jpg" data-mid="244043818" border="0"  src="https://freight.cargo.site/w/1000/i/0b591aa55b4d6baeb92f3418929d1c9b1769b16849eef3b4c5d44768e9350cd1/image-104.jpg" /&#62;
&#60;img width="1607" height="2349" width_o="1607" height_o="2349" data-src="https://freight.cargo.site/t/original/i/ddb62663566f45941480f657f13fb74473e1fa4bf36cc14170b68c1f17af397a/image-102.jpg" data-mid="244043820" border="0"  src="https://freight.cargo.site/w/1000/i/ddb62663566f45941480f657f13fb74473e1fa4bf36cc14170b68c1f17af397a/image-102.jpg" /&#62;
&#60;img width="1925" height="2345" width_o="1925" height_o="2345" data-src="https://freight.cargo.site/t/original/i/6d18deff52c5d6d36e8e45bae104aa4f504ba17ad7e81a69ca8f28d25e5d3b26/image-101.jpg" data-mid="244043845" border="0"  src="https://freight.cargo.site/w/1000/i/6d18deff52c5d6d36e8e45bae104aa4f504ba17ad7e81a69ca8f28d25e5d3b26/image-101.jpg" /&#62;
&#60;img width="1601" height="2348" width_o="1601" height_o="2348" data-src="https://freight.cargo.site/t/original/i/3e835e214c3d597cfef62211b33f612d80bf370e3e698b250ef75bc711ce3f62/image-103.jpg" data-mid="244043848" border="0"  src="https://freight.cargo.site/w/1000/i/3e835e214c3d597cfef62211b33f612d80bf370e3e698b250ef75bc711ce3f62/image-103.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6bc0888e8bb8f9871bc886be8cd319b468c7474e3dfdd29fb2b18f447058b31f/SS_11.jpg" data-mid="244043413" border="0"  src="https://freight.cargo.site/w/1000/i/6bc0888e8bb8f9871bc886be8cd319b468c7474e3dfdd29fb2b18f447058b31f/SS_11.jpg" /&#62;


Collaborators: Nike Global Brand Management, Nike Global Merchandising, Nike SNKRS Brand Marketing, Nike Data Science, Nike Social, Nike Comms, Something Special Studios, Decatur Dan


</description>
		
	</item>
		
		
	<item>
		<title>NIke Journal</title>
				
		<link>https://chiayuc.com/NIke-Journal</link>

		<pubDate>Tue, 19 Jan 2021 06:49:23 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

		<guid isPermaLink="true">https://chiayuc.com/NIke-Journal</guid>

		<description>
&#38;nbsp; 


	Nike Journal 
	

2019 - 2021


	Nike Journal is a digital publication serving five pillars of editorial: Coaching, Athletes*, Community, Culture and Innovation. The journal serves our audience with stories about people, ideas and moments that open the aperture of sport. 
The website and app destination fuels daily engagement by delivering compelling, personalized content experiences. Each highlighted story showcases a unique storytelling approach tailored to the content with customized interactions.
Role: Concept Development, Art Direction, Design, Digital, UI/UX


	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c977d7248d9405a44c24026c8ff206223ad1c960674174ca1c6d1c2558c60e06/Journal_Overview.jpg" data-mid="98631428" border="0"  src="https://freight.cargo.site/w/1000/i/c977d7248d9405a44c24026c8ff206223ad1c960674174ca1c6d1c2558c60e06/Journal_Overview.jpg" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/39430822f62fe5516d74ad520dcb00e2e5b60f335a08193e55c855bfd5db96b1/Journal_Type.jpg" data-mid="110830057" border="0"  src="https://freight.cargo.site/w/1000/i/39430822f62fe5516d74ad520dcb00e2e5b60f335a08193e55c855bfd5db96b1/Journal_Type.jpg" /&#62;

&#38;nbsp; 


&#38;nbsp; 


In Good Company: Hoops Abuelas


&#60;img width="1200" height="1623" width_o="1200" height_o="1623" data-src="https://freight.cargo.site/t/original/i/8fdf5132a7325b457540eaff341d2f0dce3df85583338e52f4268738b9951df9/Hoops-Abuelas_Poster.jpg" data-mid="110828779" border="0"  src="https://freight.cargo.site/w/1000/i/8fdf5132a7325b457540eaff341d2f0dce3df85583338e52f4268738b9951df9/Hoops-Abuelas_Poster.jpg" /&#62;
&#60;img width="1200" height="1623" width_o="1200" height_o="1623" data-src="https://freight.cargo.site/t/original/i/326f558ee3f827ea28f44f4c46cb469f8e8895b90bab7564ace47fa88250c621/Hoops-Abuelas_Photo.jpg" data-mid="110828767" border="0"  src="https://freight.cargo.site/w/1000/i/326f558ee3f827ea28f44f4c46cb469f8e8895b90bab7564ace47fa88250c621/Hoops-Abuelas_Photo.jpg" /&#62;

&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/d0e197b284a9ec7d5eaefdd2954f58351a325e6772edddfc088a43f71db8f3b0/Journal_HoopsAbuelas_01.jpg" data-mid="110828866" border="0"  src="https://freight.cargo.site/w/1000/i/d0e197b284a9ec7d5eaefdd2954f58351a325e6772edddfc088a43f71db8f3b0/Journal_HoopsAbuelas_01.jpg" /&#62;

&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/9e47300052d823a4229d12e936550d8495dec240d99c866d284df39daf84681b/Journal_HoopsAbuelas_02.jpg" data-mid="110828867" border="0"  src="https://freight.cargo.site/w/1000/i/9e47300052d823a4229d12e936550d8495dec240d99c866d284df39daf84681b/Journal_HoopsAbuelas_02.jpg" /&#62;


&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/d8c833cd7cf509311cef7c2f89233b78131270274e99d2a221340ee55ada7279/NJ.png" data-mid="239048478" border="0"  src="https://freight.cargo.site/w/1000/i/d8c833cd7cf509311cef7c2f89233b78131270274e99d2a221340ee55ada7279/NJ.png" /&#62;


Behind The Design: Nike ACG
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/65861fd9ee840f8ad5d9e8d6fb63e76b095a0be8359984484ca12a078cdeab94/Journal_ACG_Intro.jpg" data-mid="110828485" border="0"  src="https://freight.cargo.site/w/1000/i/65861fd9ee840f8ad5d9e8d6fb63e76b095a0be8359984484ca12a078cdeab94/Journal_ACG_Intro.jpg" /&#62;

&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/99f60f13a57cbdb98e671579a8272a122a0afbf973d67226c872294af9fd45e4/Journal_ACG_Intro_02.jpg" data-mid="110828547" border="0"  src="https://freight.cargo.site/w/1000/i/99f60f13a57cbdb98e671579a8272a122a0afbf973d67226c872294af9fd45e4/Journal_ACG_Intro_02.jpg" /&#62;

&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/48ca03e332bcc01332abdcdce2fe69df8d2cad68854e74f87593686b4da00fdc/Journal_ACG.jpg" data-mid="98631596" border="0"  src="https://freight.cargo.site/w/1000/i/48ca03e332bcc01332abdcdce2fe69df8d2cad68854e74f87593686b4da00fdc/Journal_ACG.jpg" /&#62;

&#38;nbsp; 


Athlete’s Cookbook
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dc9a02ba503043636ab1a41f78be89175a0dbcdcdf5d3e36d3ef9ab7ed02fa67/Journal_Recipe_Intro.jpg" data-mid="98631598" border="0"  src="https://freight.cargo.site/w/1000/i/dc9a02ba503043636ab1a41f78be89175a0dbcdcdf5d3e36d3ef9ab7ed02fa67/Journal_Recipe_Intro.jpg" /&#62;


&#60;img width="3000" height="1993" width_o="3000" height_o="1993" data-src="https://freight.cargo.site/t/original/i/3d80e0a7b30787a7985ea3f8e316fc22f077d0db7ba47a745f20494e715d9714/NikeJournal_Magazine_Cover.jpg" data-mid="96228766" border="0"  src="https://freight.cargo.site/w/1000/i/3d80e0a7b30787a7985ea3f8e316fc22f077d0db7ba47a745f20494e715d9714/NikeJournal_Magazine_Cover.jpg" /&#62;
&#60;img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/87e39633a29af870dbeb05d9744caaf5933ece06f0d880779e9f9e695800af29/NikeJournal_Spread_01.jpg" data-mid="97158860" border="0"  src="https://freight.cargo.site/w/1000/i/87e39633a29af870dbeb05d9744caaf5933ece06f0d880779e9f9e695800af29/NikeJournal_Spread_01.jpg" /&#62;

&#60;img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/b4c00f755798173434b178214894c2c175b56b50bda90bd146ec0f755648f8d3/NikeJournal_Spread_02.jpg" data-mid="97158861" border="0"  src="https://freight.cargo.site/w/1000/i/b4c00f755798173434b178214894c2c175b56b50bda90bd146ec0f755648f8d3/NikeJournal_Spread_02.jpg" /&#62;

&#60;img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/12712ef676b92797bedac14dd8240f6de7e46d6a096748ffc448eb23c206dca6/NikeJournal_Spread_03.jpg" data-mid="97158866" border="0"  src="https://freight.cargo.site/w/1000/i/12712ef676b92797bedac14dd8240f6de7e46d6a096748ffc448eb23c206dca6/NikeJournal_Spread_03.jpg" /&#62;

&#60;img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/c5afd5d7df201783f87631e198f92182bc0f8f52491070b469e742bdfd3242d9/NikeJournal_Spread_04.jpg" data-mid="97158878" border="0"  src="https://freight.cargo.site/w/1000/i/c5afd5d7df201783f87631e198f92182bc0f8f52491070b469e742bdfd3242d9/NikeJournal_Spread_04.jpg" /&#62;
&#60;img width="3000" height="1990" width_o="3000" height_o="1990" data-src="https://freight.cargo.site/t/original/i/077e681907e18e2ff2e0249439a29baab760dcf376150ecf71e56bc467df1c62/NikeJournal_Spread_05.jpg" data-mid="97158881" border="0"  src="https://freight.cargo.site/w/1000/i/077e681907e18e2ff2e0249439a29baab760dcf376150ecf71e56bc467df1c62/NikeJournal_Spread_05.jpg" /&#62;
Collaborators: Nike Editorial, Nike Global 365 Studio, Nike Global Brand Marketing, Nike Global Strategic Growth


</description>
		
	</item>
		
		
	<item>
		<title>NIke By You</title>
				
		<link>https://chiayuc.com/NIke-By-You</link>

		<pubDate>Wed, 20 Jan 2021 04:12:22 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

		<guid isPermaLink="true">https://chiayuc.com/NIke-By-You</guid>

		<description>
	
    
	Nike By You
	2020
	

Nike By You is a sneakers customization platform that allows consumers to customize their own sneakers. We developed a new experience and updated the overall look and feel with new UI/UX and interactive 3D footwear assets. The new builder experience makes the creation process simple, intuitive and fun. It also integrates Nike By You branding elements into the digital experience and social sharing options.Role: Product Development, Art Direction, UI/UX


&#60;img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5f94a12d0b4b3b015d07d070ba3bfa3aa987fc92405db640232d48b8b86ec7a4/NBY_Intro.png" data-mid="96230253" border="0"  src="https://freight.cargo.site/w/1000/i/5f94a12d0b4b3b015d07d070ba3bfa3aa987fc92405db640232d48b8b86ec7a4/NBY_Intro.png" /&#62;


&#60;img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/755748e27bd58a0b4dc51354c218f46741eef73cb6c39c00c5edc035d0dd3159/NBY_Desktop_02.jpg" data-mid="244289723" border="0"  src="https://freight.cargo.site/w/1000/i/755748e27bd58a0b4dc51354c218f46741eef73cb6c39c00c5edc035d0dd3159/NBY_Desktop_02.jpg" /&#62;


&#60;img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/87a0cd71c754d44058083168535160172b30ce38a114efa027dfae22f1324c7a/NBY_Desktop_03.jpg" data-mid="244289724" border="0"  src="https://freight.cargo.site/w/1000/i/87a0cd71c754d44058083168535160172b30ce38a114efa027dfae22f1324c7a/NBY_Desktop_03.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/65a3504f48a0fd8c9eb4a709e22ec3fc145cf839e02d00485e5727139432ee82/NBY_AR.gif" data-mid="110163306" border="0"  src="https://freight.cargo.site/w/1000/i/65a3504f48a0fd8c9eb4a709e22ec3fc145cf839e02d00485e5727139432ee82/NBY_AR.gif" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/18e7bb1c8e2d00255636194fd7687e511569c54e521758aecb7c0790eaad2c0e/NBY_Social_01.jpg" data-mid="244289729" border="0"  src="https://freight.cargo.site/w/1000/i/18e7bb1c8e2d00255636194fd7687e511569c54e521758aecb7c0790eaad2c0e/NBY_Social_01.jpg" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a54a12c1c45ecc424b68db64f896145f61e07ebfa92152df97cfe83e3abd07a8/NBY_Social_02.jpg" data-mid="244289742" border="0"  src="https://freight.cargo.site/w/1000/i/a54a12c1c45ecc424b68db64f896145f61e07ebfa92152df97cfe83e3abd07a8/NBY_Social_02.jpg" /&#62;


&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/5c93a5d2f9e9575d519c366fa885b5d86f6c594a8b74983ccbbd42c5879acb47/NBY_Theming.gif" data-mid="110162838" border="0"  src="https://freight.cargo.site/w/1000/i/5c93a5d2f9e9575d519c366fa885b5d86f6c594a8b74983ccbbd42c5879acb47/NBY_Theming.gif" /&#62;Collaborators: Nike Digital Product Management, Nike Global Tech, Nike 365 Studio


</description>
		
	</item>
		
		
	<item>
		<title>information</title>
				
		<link>https://chiayuc.com/information</link>

		<pubDate>Wed, 27 Jan 2021 19:11:34 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

		<guid isPermaLink="true">https://chiayuc.com/information</guid>

		<description>
	

I am a multidisciplinary creative director and designer in New York City with over 15 years of agency and in-house experiences. Working at the intersection of brand and culture, I shape visual identities and brand expressions across identity systems, creative direction, digital, and experience design. 

Influenced by contemporary art, photography, film, and music, I build brands that are culturally relevant and lasting.


	ExperienceNike
2019 - Present
R/GA
2015-2019
AKQA
2014-2015

Mother Design
2013
Museum of Contemporary Art, Taipei
2009-2011

Education
Pratt institute, MS, Communications Design
Tamkang University, BA, Information and Communication
	
	Selected Clients
Nike
Converse
Canada Goose
Uniqlo
Planned ParenthoodEquinox

COS
Google
A/D/O
Mini CooperSamsung

Westfield
1 Hotel
30 Park PlaceMaison Gérard
MOCA, Taipei
	
	
	Get In Touch︎︎︎Email
︎︎︎LinkedIn
︎︎︎Instagram

</description>
		
	</item>
		
		
	<item>
		<title>artifacts</title>
				
		<link>https://chiayuc.com/artifacts-1</link>

		<pubDate>Wed, 28 Jan 2026 16:31:53 +0000</pubDate>

		<dc:creator>Chiayu Chang</dc:creator>

		<guid isPermaLink="true">https://chiayuc.com/artifacts-1</guid>

		<description>
&#60;img width="1750" height="2291" width_o="1750" height_o="2291" data-src="https://freight.cargo.site/t/original/i/4c9db8c2e42f8e856c1cec2131696496720e3475a6423982097c4f2e6d2d6ec3/IMG_4126.jpg" data-mid="244327505" border="0"  src="https://freight.cargo.site/w/1000/i/4c9db8c2e42f8e856c1cec2131696496720e3475a6423982097c4f2e6d2d6ec3/IMG_4126.jpg" /&#62;
&#60;img width="1262" height="1799" width_o="1262" height_o="1799" data-src="https://freight.cargo.site/t/original/i/6014bcbe201ffdb987b10b10491f5e967f6e9009a156ffe30cdbb30f17f07e0a/IMG_4223.jpg" data-mid="244327903" border="0"  src="https://freight.cargo.site/w/1000/i/6014bcbe201ffdb987b10b10491f5e967f6e9009a156ffe30cdbb30f17f07e0a/IMG_4223.jpg" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1a64100d3534c421569996b36e8785f3624b9fa379f0a967c60ce37889ee1d30/467207253_1473954820659555_2660118505930871074_n.jpg" data-mid="244093957" border="0"  src="https://freight.cargo.site/w/1000/i/1a64100d3534c421569996b36e8785f3624b9fa379f0a967c60ce37889ee1d30/467207253_1473954820659555_2660118505930871074_n.jpg" /&#62;
&#60;img width="1073" height="1405" width_o="1073" height_o="1405" data-src="https://freight.cargo.site/t/original/i/25ae70d877f2c107004eab1ffc35c9628855af78b7ad88ff452d19a4fb90a653/IMG_4298.jpg" data-mid="244328133" border="0"  src="https://freight.cargo.site/w/1000/i/25ae70d877f2c107004eab1ffc35c9628855af78b7ad88ff452d19a4fb90a653/IMG_4298.jpg" /&#62;
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