SNKRS Showcase
2023 - 2024
SNKRS Showcase is an official Nike visual press release hosted on SNKRS app that provides an exclusive look at upcoming releases. In the post-hype sneaker culture, consumers are losing interest in our products, and launch leaks occur frequently. This becomes an opportunity for SNKRS to re-establish the brand as a Nike office source of streetwear news to reconnect with our consumers, drive more engagement, and build cultural relevance.
From strategy to execution, we developed a dynamic identity system and consistent elevated product art direction that serve all the touch points including digital channels, live-show production and Nike Newsroom season after season.
Role: Brand Strategy, Identity & System, Art Direction, Design, Digital
From strategy to execution, we developed a dynamic identity system and consistent elevated product art direction that serve all the touch points including digital channels, live-show production and Nike Newsroom season after season.
Role: Brand Strategy, Identity & System, Art Direction, Design, Digital
Collaborators: Nike Global Brand Management, Nike Global Merchandising, Nike SNKRS Brand Marketing, Nike Data Science, Nike Social, Nike Comms, Something Special Studios, Decatur Dan
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