2020

Nike By You is a sneakers customization platform that allows consumers to customize their own sneakers. We developed a new experience and updated the overall look and feel with new UI/UX and interactive 3D footwear assets. The new builder experience makes the creation process simple, intuitive and fun. It also integrates Nike By You branding elements into the digital experience and social sharing options.

Role: Product Development, Art Direction, UI/UX

Collaborators: Nike Digital Product Management, Nike Global Tech, Nike 365 Studio